Associate of Arts in Digital Marketing
The Associate of Arts in Digital Marketing at Dubois College is a forward-looking, skills-based
program that equips students with the essential tools to thrive in the rapidly evolving digital
economy. Designed through the lens of Dubois College's guiding values-Education, Empowerment,
Equity, and Excellence-this 2-year degree prepares students to drive business growth through
culturally informed, community-centered marketing strategies.
Students will gain hands-on experience in key digital marketing domains such as social media
strategy, content creation, branding, email campaigns, and data analytics. Emphasizing
entrepreneurship and economic empowerment for historically marginalized communities, the
program fosters the knowledge and agility required to develop, launch, and grow brands in
competitive markets.
This degree is ideal for aspiring marketers, entrepreneurs, content creators, and small business
owners who seek to build sustainable digital businesses or enhance the online presence of
mission-driven organizations.
Program Highlights
– Tuition-free, fully online access
– Practical focus on brand building, storytelling, and market analytics
– Integration of Black business case studies and culturally responsive marketing
– Digital portfolios, marketing simulations, and real-world projects
– Preparation for industry certifications (Google Ads, Meta Blueprint, etc.)
Degree Plan
Year 1 - Fall Semester
– Introduction to Digital Marketing- College Writing & Communication
– Principles of Microeconomics
– Visual Storytelling & Graphic Design Basics
– Social Media Platforms & Strategy
Year 1 - Spring Semester
– Marketing Psychology & Consumer Behavior
– Principles of Entrepreneurship
– Writing for the Web & SEO
– African American Business Foundations
– Data Literacy & Google Analytics Basics
Year 2 - Fall Semester
– Content Marketing & Email Campaigns
– Marketing Automation Tools & Platforms
– Cultural Branding & Diverse Market Segments
– Business Communications & Pitching
– Elective (e.g., Real Estate Branding, Media Production)
Year 2 - Spring Semester
– E-Commerce Strategy & Online Business Models
– Digital Advertising: Google, Meta, and Programmatic Ads
– Marketing Capstone Project: Digital Campaign Launch
– Portfolio Development & Freelance Skills
– Elective (e.g., Podcasting, Video Marketing)